Guerilla Marketing For Consultant

This Weeek I plan to read this book and will try to implement the recommendations as quickly as possible. I wonder if such material is covered in Formal MBA course.

How to be a Consultant

My Friend Chris Pehura www.pehura.com has sent me this great piece of advice of how to be aconsultant. I could not agree more with him.


There is definitely a local presence requirement for IT services and consulting. May it be in the same state, or the same area of the city. Trends I've noticed - inclusive rate - no one wants to see the word travel - BPM and BRE are merging, and BRE is very dominant now (not the same as BRE from 20 years ago - very very different) - workflow automation (press a button, everything is done) - outsourcing to rural areas or other countries - TDQ and SQA are staying here at home, and IT market seems to be shifting to that - BA and Architect jobs are staying here - Project manager roles are provided by client employees, not consultants - seeing the word stategic used quite a bit Curious about your elevator pitch. Mine is very consultant oriented - "Realigning your workflows and leveraging your software assets to meet your changing needs of business. Reduced costs for IT products by 1.2 million. Delivered IT solutions that brought in 3 million. Leg work for a consulting firm brought in 1.4 million. And attracted a partner for a company with access to a 1 million dollar market. I pull this off using my diverse background in marketing, software development and business analysis with management." Found that numbers work very well when leaving them either in voice mails or emails. One investor I talked to Thursday said that a lot of his people want to see micro-steps of how they will get an ROI for services provided to them. Case studies focusing on very specific events may be useful. 1/2 page to a page at most. Situation - the problem Action - what was done to address the problem Result - what happened after the problem was minimized/solved For me, I talk to as many people a day as I can. And keep following up with them. Found that three times is usually enough. I phone them, then email them, wait 4-7 days and do it again. Do that three times for each contact. Usually get at least 4 people with very privileged information. I get about 10 phone interviews a week (they don't know I'm local.) And 4 face to face. And for the Canadian stereotype, the further south you go, the more it becomes an issue. Found no such problem in the northern border states. Though there is always that one jackass that needs to take a shot at you in some way. Found you're a target when you have an accent that is "unamerican". No matter where you go here. Look up some stuff www.topechelon.com www.recruitersonline.com 100 guerrilla marketing tactics Investors in tech Canadian consulates world wide www.wit.org They should lead you to other stuff. The main problem I had when I was in Winnipeg what the local presence I needed to establish in other areas. To do this, I focused on consultants and companies that could use me as a sole provider for services they had no expertise for. But this is no substitute for being local to the people who'll be your customers. One guy told me to pick a city, live there for two months and network like crazy. Hope these help.

Data Modeling

I just Picked up the flloowing Data Modeling Book for Our Current Projects

1.0 The Data Model Resource Book- Volume 1 and 2.
2.0 The Agile Data base Techniques.


As I go ove the books I will present my Thoughts and findings.

Reverse Enginneering Undocumented Systems

I am looing for Information Regarding Reverse Engineering Undocumented Database projects.
Any annd All pointers will be appreciated. I will summerize the findings.

Enterprise Architect 4.51

Keen Computer Solutions has established relation with Sparx Systems of Autralia to act as the Reselelr and consultant for Enterprise Architect. The Enterprise Architect allows software designer to model system architecture using UML 2.0 modeling language.

Please contact me if you need information, traning, consultation and traninbg related to Enterprise Architect.

Ditributed .NET Programming in C#

I just Picked up the Book , Distributed .net Programming in C#. I will post my Shortly.
ISBN -1-59059-039-2

Expert Service Oriented AArchitecture in C#

I just Picked up thi book and started readinng the Material- ISBN 1-59059-390-1.
I will post my view after I have finished reading the book.

Professional C# Development

I just got stared with this Wrox Book- Isbn- 1-86100704-3. Yes It is the second edition.
The software .net and the books are coming out so fast, It is diffucult to upgarade at a drop of hat. Especially since the market condition is not all that great. The basic concepts should be ok in the second edition. More on this later.

Component Based Development with Visual C#

I am reading this book of Ted Faison- What a great book. I like it.
The best part I like is that Ted bridges that gap that exists between theory and practice.
I wish there are more books like that. Great work.

The thing I like best is indexing and referene. If I need to dig deep I can always look at the refence. The bigger question is how do I identify books of similar deapth and breadth from other publisher such as Apress and Wrox in other subjects. I will appreciate any ideas that you may have.

Excellent Work.

Software Engineering Blogs

I am plannigng to include all the Software Engineering Blogs and Websites that are relevant to to programmers and Software designers. I will rellay appreciate if you can bring to my notice blogs and webs of noteworthy nature.


1.0 Silicon Vally Blog http://weblog.siliconvalley.com/column/dangillmor/

Enterprise Architect

Keen Computer Solutions is a reseller and Consultant for Enterprise Architect. I need your input to compare and contrast rational Rose XDE and Enterprise Architect 4.5.


Life-Cycle Software DesignObject-oriented development is much more than developing a class model - it now embraces the full lifecycle of system development - business process analysis, use case requirements, dynamic models, component and deployment, system management, non-functional requirements, user interface design, testing, maintenance etc.
Feature Rich System DesignEnterprise Architect is a comprehensive UML analysis and design tool, covering software development from requirements gathering, thru the analysis stages, design models, testing and maintenance. EA is a multi-user,Windows based, graphical tool designed to help you build robust and maintainable software. It features flexible and high quality documentation output. The user manual is available online.
The Unified Modelling Language provides significant benefits in helping to build rigorous, traceable models of software systems in a consistent manner. Enterprise Architect supports this process in an easy to use, fast and flexible environment. For a quick look at UML modelling in Enterprise Architect see our UML tutorials and white papers.

Symbolics Bar Code scanner and Active X Library

I am doing some research in Symbolics Bar code Scanner and Active- X Librray.
All Pointers will be appreciated.

Beginning Visual Basic 6 Objects

We are geting started with Beginning Visula Basic 6 Objects- ISBN-1-861001-72-x
We are missing the download code for this book. If any one can send me the code I will appreciate that.

Active X Component Development

To Enable reuse of Component, We want to utlize active X based Component, What is the Best book that we can use. All comments will be appreciated.

Minimal Bookset for Macromedia- MX 2004

I need advice on what is the minimal set of books that I must buy for Macromedia 2004- MX. Also I ned some explanation of various tools and stuff from macromedia. Some may seem funny.

1. What is purpose of Free-hand as opposed to Fireworks.
2. Can Macromedia Mx-2004 work on servers that do not have any extention.
3. What is relationship of Macromedia Mx-2004 and Visual Studio.net and J2EEE. In short what is the road map for Macomedia in .net Infrastructure.
4. How to make sure the web site created with Macro media if Browser Independent.
5. How do I get software reuse principles integrated with Macromedia-MX 2004.
6. Is XP- SP2 supposed to screw up every thing that Macromedia does.
7. If I am working on a site- using amcromedia should I get the hell out of simple FTP.
8. Is Macromedia blog- with out rss feed relevant or I will get swamped with xillions of very useful information; stuff that my circular folder can not handle.
9. I am geting Xillons of Email; How Do i archive them.

I will be discussing all these in my software Engineering Blog Feel Free to join. I do not Believe in moderating. The ranting and reving are most USEFUL to me.

Software Engineering Blog

Beyond Software Architecture

I just finished reading this book, in the holidays. Informatiove is the word. I recommend any one starting SOHO software business to read this book. Also Note There is anew web site for the Book annd Luke. The bottom line is you can not remove the human and marketing aspect from software development. It is an excellent book- worth reading especially by person who is not exposed to marketing of software. Get work Luke.

Informational Modeling and Relational Database

I am introducing Object Relation Modeling( ORM) as a process bfore UML based modeling can be used in Enterprise based modeling.

The reference that I am using is :

1.0 Information Modeling and Relational Databases- Using ORM with ER and UML- Terry Halpin- ISBN- 1-55860-672-6

In the first few chapters the information modeling seems an extention of semantic Modeling.
The author seems to suggest that we it is simpler to go from ORM based semantic modeling to Relational Entity- Relation Modeoing of Chen. I am not clear at this point hos this is done.
also since the ORm model gets big very quickly how do we control hierarchyy and multi page diagrams. More on this later.

Reuse In Large Scale Software Engineering

I am writing apaper on Reuse in Large Scale Software Engineering. For the time being I am publishing the Mnai Refernces that I am working on.

1.0 Software Reuse- Architecture, Process and Organization fr Business Success- Ivor Jacobson, Martin Griss, Patrik Jonsson- ISBN- 0-20192476-5